The latest offers from Fred Olsen, P&O and Scenic
Win a VIP cruise for two with Fred Olsen Cruise Lines thanks to a new agent incentive. One lucky agent and their companion will be able to choose any sailing of up to eight nights in 2022 with new flagship Bolette or sister ship Borealis. The prize will include suite accommodation, a champagne afternoon tea, a speciality dining experience, a spa treatment and two shore excursions each. To be in with a chance of winning, agents need to register any booking they make between November 1 and December 31 for a cruise departing by April 1, 2022. More than 30 cruises qualify for this incentive, with sailings from two to 38 nights. Visit the Travel Agent Centre to find out more.
P&O Cruises will fund 50 per cent of fares when travel agents holiday with Shine on new ship Iona. Agents can pay for the other half with a mix of points and cash. The line says: “We want everyone to experience our fantastic new ship, from its fabulous dining, to its world-class entertainment – and everything in-between!” Book by the end of November to take up this offer. For full details visit shinerewardsclub.com.
Encourage a travel agent friend to sign-up to Cruise Adviser and we’ll enter you in a prize draw to win a £50 Amazon voucher. Make sure they enter your details when asked for a reference name. If you’re not subscribed, do so here.
With River Rewards & More, travel agents can earn luxury gifts for every Scenic and Emerald Cruises booking they make. The more river cruises, escorted tours or ocean cruises they book, the higher the rewards, with the chance of earning bonus points. Find out more at riverrewards.cruises
New appointments for Ambassador, Oceania and NCL
Gordon Nardini. Image courtesy of Ambassador.
Ambassador Cruise Line has appointed Gordon Nardini as its chief marketing officer.
The first British cruise line to launch since 2010 initially hired Nardini on a consultancy basis in April 2021 to help build the business and brand before its launch in May.
Nardini sits on the executive leadership team and reports to the cruise line’s chief executive officer, Christian Verhounig.
Nardini said: “From just a name, in 12 weeks we created a fully-fledged brand. This included all the assets, a robust media plan, online and offline strategies and creative executions.”
In his now permanent role, Nardini will lead the company’s marketing and external and internal communications teams, as well as oversee the company’s PR and marketing agencies, LOTUS UK Integrated Communications Ltd. and Accord Marketing.
He said: “To have been involved in the development of the brand for the first post-pandemic cruise line to launch in the UK has been a huge privilege.
“I accepted the role with confidence as we set sail for our inaugural season in April 2022 and are poised to expand the fleet beyond our first ship Ambience, further delivering premium value cruises at an affordable price. I look forward to an exciting future at Ambassador.”
Louise Craddock
Oceania Cruises has restructured its UK sales team to “work effectively and efficiently” with its trade partners.
Under the restructure, Louise Craddock has been promoted from sales manager South to sales director UK and Ireland, replacing Priti Mehta, who has left the business to pursue a new career opportunity after six years with the company.
Craddock has been with the brand for nearly 10 years, and has almost 30 years of experience within the cruise industry. In that time, she has worked for cruise lines and travel agencies in the UK and the US.
Meanwhile, Norwegian Cruise Line (NCL) has appointed Gary Anslow as senior sales director UK and Ireland in a bid to expand the line’s market share in the region.
Taking on the role from November 1, Anslow will work on growing and retaining existing accounts, as well as acquiring new ones.
Anslow will report to Eamonn Ferrin, who has been recently appointed vice president of international sales.
Anslow said: “I am delighted to be appointed senior sales director UK and Ireland at such an exciting time in NCL’s history with the introduction of the highly anticipated Prima Class. Alongside my new team and loyal travel agents, I look forward to forging new relationships and strengthening the UK and Ireland’s position as one of the leading NCL markets outside of the US and Canada.”