The Queen soundtracked ‘Break Free’ campaign will be shown across 38 channels in the UK
Norwegian Cruise Line has unveiled a new UK TV advertising campaign, its largest to date.
‘Break Free’ will be shown across 38 channels in the UK, including Channel 4, ITV, Channel 5 and a range of Sky channels. It is soundtracked by Queen’s song I Want to Break Free and will run from February 6 to March 7.
“At Norwegian Cruise Line, we have a history of innovation and we have always had a fighting spirit,” said NCL vice president and managing director in the UK, Ireland, Middle East and Africa, Eamonn Ferrin. “Our team has been using this pause to prepare for our comeback, and the creative minds and incredible talent we have in-house truly delivered. The NCL team has developed a campaign that calls to the traveller in each of us and our collective desire to feel free again.”
Karen Sequeira, marketing director, UK, Ireland, Middle East and Africa, adds: “‘Break Free’ is the first time we are undertaking a national TV campaign of this scale which will be combined with a 360-degree approach across digital, print and trade. Investment at this level is testament to a burgeoning interest in cruise in the UK and the country’s position as our number one international market. We’ve seen growing demand from the British public, and we are keen to invest in further strengthening our brand awareness in the region. We hope ‘Break Free’ inspires excitement and wanderlust.”
The line has now cancelled a further 14 cruises and won’t resume sailing until the end of June
Fred Olsen Cruise Lines has cancelled all sailings until the end of June.
The company, which had been due to restart sailings on May 22, has cancelled 14 cruises as a result of extension.
Peter Deer, managing director of Fred Olsen Cruise Lines, said: “We are constantly reviewing our back in service dates in line with the latest government guidance and working closely with Clia and other industry bodies towards a return to sailing.
“This extra time allows us the opportunity to fully understand how the roll-out in the vaccine affects the procedures we operate on board and ashore. We know that our guests are missing cruising, as indeed are we, and we can’t wait to welcome them all back on board when the time is right.”
All guests affected can choose to either take a refund or a future cruise credit.
For more see our Cancellations table