How to sell

How to sell

Each issue, cruise expert Jane Archer shares her tips on selling a specific area of cruise. This time, she looks at the Norwegian fjords


Norway has 100,000km of coastline guarded by tall mountains and deep fjords. It’s a landscape best viewed from the water, so no wonder numerous cruise lines have piled in over the years. It means cruise clients are spoiled for choice. There are big and small ships, cruises from the UK to cater for Brits who don’t care to fly (but also sailings from Denmark and Norway itself for those itching to cut to the chase) and trips in summer, when there is near 24-hour daylight, and winter, when there is a chance to see the northern lights. Voyages can be anything from a seven-night hop to the fjords around Bergen and Stavanger or a two or three-week epic over the Arctic Circle to the North Cape and Kirkenes, on the border with Russia. All promise fabulous scenery, gushing waterfalls and glaciers; a few tap into Norway’s cornucopia of activities. Our three sections this month look at activity cruises, small ships and no-fly sailings.