Over the summer, during lockdown, we dropped our print edition – and we’ve now made that move permanent. This, the November issue of Cruise Adviser – which is also our 50th edition – is the first on a new interactive platform which will allow us to incorporate video, audio and animations into the design, creating a unique proposition.
As we wrote last time, we published the first print edition of Cruise Adviser in December 2014, in what feels like a lifetime ago. Anyone who has listened to us waffle on about the merits of perfect binding and offset paper will know that print is a big part of who we are – so we’ve not taken this decision lightly. But now is the right time – with a fast-changing news cycle, the industry’s push towards more sustainable practices, the rise of remote working and busier-than-ever work schedules, a proper, thought-out digital magazine is the only sensible way to go. You can read more about our thinking here.
Cruise Adviser exists to make your job easier, help you better understand cruises and, ultimately, sell more of them. Our reader surveys over the summer have helped us understand the challenges you face and the questions your customers are asking. This issue, and the ones that follow, will help you navigate these stormy waters – explaining the latest Foreign Office and travel corridor advice, safety protocols, testing breakthroughs, as well as covering the latest news, from ship launches to fam trips and incentives; features about the best new itineraries; comment; interviews; and analysis.
Although we are living through tough times – exacerbated by the new lockdown – there are reasons to be optimistic. With a new framework and commitment to testing, and the first ships – both big and small on ocean, and river – sailing again, we’re finally beginning to see what the future of cruise actually looks like. It will be a long, long time before things are back to ‘normal’, but we need to remain hopeful.
We’d love to hear your thoughts on the new edition and what more you’d like to see, so please do email email@example.com. We hope you enjoy reading – and good luck selling.
Cruise Adviser is the leading cruise publication for the travel trade. The award-winning magazine contains insightful comment, features, news and advice for those looking to sell cruise holidays. Uniquely aimed at front-line travel agents, two thirds of readers say the magazine has helped them make a sale.
Cruise Adviser is published monthly, and is out on the second Wednesday of the month.
Anthony Pearce, director
Advertising and partnerships
Sam Ballard, director
Bryan Johnson, senior sales manger
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