Hello and welcome to the latest issue of Cruise Adviser. The year, mercifully, is drawing to a close and the hope that the New Year carries is just around the corner. The chance to start anew is a promise that January always brings, but that clean break is needed more than ever before. All being well, the New Year will bring about the return to something like normal life with the substantial roll-out of a vaccine, the phasing out of lockdowns, pent-up demand delivering a strength-giving peaks and, in spring, the resumption of cruise.
It’s often difficult to be optimistic. Every time there is good news, bad news seems to follow. We often seem to be standing still or, worse, going backwards. But now we have a vaccine that is a reality rather than a pipe dream; Saga becoming the first cruise line to be awarded with a health accreditation by Lloyd’s Register for Covid-19 health assurance; and the government’s (admittedly vague) plan to consider cruise’s resumption.
You’ll find all this and more in our news section, alongside some great features, including an interview with Celebrity Cruises on their move to an all-inclusive product and a chat with the Port of Seattle about the future of cruise in the US. This issue also is an ex-UK special, with Fred Olsen providing comment on the future of the sector; Jane Archer’s How to Sell focusing on the best 2021 cruises; and Anthony Pearce on why it’s such a good holiday choice.
We’d love to hear your thoughts on the new edition and what more you’d like to see, so please do email firstname.lastname@example.org. We hope you enjoy reading – and good luck selling.
Over the summer, during lockdown, we dropped our print edition – and we’ve now made that move permanent. This is the second issue on a new interactive platform which will allow us to incorporate video, audio and animations into the design, creating a unique proposition.
We believe that now is the right time to move away from print – with a fast-changing news cycle, the industry’s push towards more sustainable practices, the rise of remote working and busier-than-ever work schedules, a proper, thought-out digital magazine is the only sensible way to go. You can read more about our thinking here.
Cruise Adviser exists to make your job easier, help you better understand cruises and, ultimately, sell more of them. Our reader surveys over the summer have helped us understand the challenges you face and the questions your customers are asking. This issue, and the ones that follow, will help you navigate these stormy waters – explaining the latest Foreign Office and travel corridor advice, safety protocols, testing breakthroughs, as well as covering the latest news, from ship launches to fam trips and incentives; features about the best new itineraries; comment; interviews; and analysis.
Cruise Adviser is the leading cruise publication for the travel trade. The award-winning magazine contains insightful comment, features, news and advice for those looking to sell cruise holidays. Uniquely aimed at front-line travel agents, two thirds of readers say the magazine has helped them make a sale.
Cruise Adviser is published monthly, and is out on the second Wednesday of the month.
Anthony Pearce, director
Advertising and partnerships
Sam Ballard, director
Bryan Johnson, senior sales manger
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