Hello and welcome to the latest issue of Cruise Adviser. As is traditional for our January edition, we’ve asked leading figures in the cruise industry – including Tony Roberts at Princess Cruises and Lynn Narraway at Seabourn – to share their predictions for the future of the sector in our Where Next for Cruise? series.
Looking into the future is a more difficult task than ever before – you won’t be surprised to learn that last year’s predictions ended up being, er, a little wide of the mark. That said, for the first time since the virus truly took hold, the route to recovery is visible – we still have to navigate it, and choppy waters lie ahead, but there are many reasons to be optimistic, despite the current situation.
As well as comment pieces, we have Jane Archer’s How to Sell, this month focusing on selling during Wave, plus we’ve got all the latest news, incentives and offers. We’d love to hear your thoughts on the new edition and what you’d like to see more of, so please do email firstname.lastname@example.org. We hope you enjoy reading – and good luck selling.
Over the summer of 2020, during lockdown, we dropped our print edition – and we’ve now made that move permanent. This is the third issue on a new interactive platform which will allow us to incorporate video, audio and animations into the design, creating a unique proposition.
We believe that now is the right time to move away from print – with a fast-changing news cycle, the industry’s push towards more sustainable practices, the rise of remote working and busier-than-ever work schedules, a proper, thought-out digital magazine is the only sensible way to go. You can read more about our thinking here.
Cruise Adviser exists to make your job easier, help you better understand cruises and, ultimately, sell more of them. Our reader surveys over the summer have helped us understand the challenges you face and the questions your customers are asking. This issue, and the ones that follow, will help you navigate these stormy waters – explaining the latest Foreign Office and travel corridor advice, safety protocols, testing breakthroughs, as well as covering the latest news, from ship launches to fam trips and incentives; features about the best new itineraries; comment; interviews; and analysis.
Cruise Adviser is the leading cruise publication for the travel trade. The award-winning magazine contains insightful comment, features, news and advice for those looking to sell cruise holidays. Uniquely aimed at frontline travel agents, two thirds of readers say the magazine has helped them make a sale.
Cruise Adviser is published monthly, and is out on the second Wednesday of the month.
Anthony Pearce, director
Advertising and partnerships
Sam Ballard, director
Bryan Johnson, senior sales manger
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