What is luxury? According to Amanda Norey, head of marketing and distribution at Tradewind Voyages, it is “exceptional service and dining, elegant cabins with sea views plus every element of your voyage taken care of by a well-trained and welcoming crew”. If all these elements come together, she argues, all the customer needs to do is enjoy.
We asked a number of high-end cruise lines what they consider luxury to be. Each came back with a different answer, but the same signifiers featured across the board. There are many different elements, but we believe that the four pillars of the luxury experience are: elegant interiors, exclusive experiences, exceptional service and an abundance of space.
The Scandi modernism of Viking may be totally different to the grandeur of Regent, but the results are the same: guests enjoy their surroundings, feel relaxed and taken care of. In the age of Covid-19, that’s more important than ever. Truly, what is more luxurious than the ability to unwind fully?
Data released by cruise.co.uk found that demand for extended sailings had increased by 10 per cent this year compared to 2019. It revealed that clients are bookings voyages of three weeks and over to destinations across the world, often with hotel stays and tours either side of the sailing, allowing guests to make the most of their time away. We’re seeing this trend across travel – after a year or two without, customers are planning a special, all-out holiday next year or in 2023, often taking the whole family with them.
It means there’s never been a better time to think about luxury – which is why we’ve produced this special issue. In it, we round up the most exciting new ships, best luxurious experiences and fanciest suites – plus, Jane Archer shares her walk-through guide. We hope you enjoy reading, and good luck selling.
Cruise Adviser is the leading cruise publication for the travel trade. The award-winning magazine contains insightful comment, features, news and advice for those looking to sell cruise holidays. Uniquely aimed at frontline travel agents, two thirds of readers say the magazine has helped them make a sale.
Cruise Adviser is published monthly, and is out on the second Wednesday of the month.
Anthony Pearce, director
Design: The Studio
Sub-editing: Nathaniel Cramp
Advertising and partnerships
Sam Ballard, director
Bryan Johnson, senior sales manger
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