In summer last year, as the overwhelming majority of cruise ships sat offshore, empty of guests, river lines on the continent quietly began operating again. In July, amid increasing confusion created by changing advice from the Foreign Office, it was established that British holidaymakers could, in theory, take a river cruise – although few actually did.
As inland cruises were given the green light by French and German governments, various cruises lines – AmaWaterways, CroisiEurope and Nicko Cruises among them – welcomed guests back on board. At the time, Clia UK & Ireland director Andy Harmer spoke of a “gradual, phased-in approach to resumption of cruise operations across Europe, initially domestic and regional”.
Although, with the vaccine rollout, the landscape has changed – and British Isles cruises may now become the dominant form of cruise this summer – last year’s short river season has put the sector in good stead for a quick return. In this issue, we celebrate this relaxing but nevertheless exciting holiday choice, with expert tips from Jane Archer and Light Blue Travel MD Rupert Thomson and an interview with Paul Melinis of APT.
As ever, we have all the latest cruise news, incentives and offers, plus our comprehensive directory listings and our cancellations document – keeping you up to date with all the latest changes.
We’d love to hear your thoughts on the new edition and what you’d like to see more of, so please do email firstname.lastname@example.org. We hope you enjoy reading – and good luck selling.
Over the summer of 2020, during lockdown, we dropped our print edition – and we’ve now made that move permanent. This is the fifth issue on a new interactive platform which allows us to incorporate video, audio and animations into the design, creating a unique proposition.
We believe that now is the right time to move away from print – with a fast-changing news cycle, the industry’s push towards more sustainable practices, the rise of remote working and busier-than-ever work schedules, a proper, thought-out digital magazine is the only sensible way to go. You can read more about our thinking here.
Cruise Adviser exists to make your job easier, help you better understand cruises and, ultimately, sell more of them. Our reader surveys over the summer have helped us understand the challenges you face and the questions your customers are asking. This issue, and the ones that follow, will help you navigate these stormy waters – explaining the latest Foreign Office and travel corridor advice, safety protocols, testing breakthroughs, as well as covering the latest news, from ship launches to fam trips and incentives; features about the best new itineraries; comment; interviews; and analysis.
Cruise Adviser is the leading cruise publication for the travel trade. The award-winning magazine contains insightful comment, features, news and advice for those looking to sell cruise holidays. Uniquely aimed at frontline travel agents, two thirds of readers say the magazine has helped them make a sale.
Cruise Adviser is published monthly, and is out on the second Wednesday of the month.
Anthony Pearce, director
Design: The Studio
Sub-editing: Nathaniel Cramp
Advertising and partnerships
Sam Ballard, director
Bryan Johnson, senior sales manger
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