Media Kit 2021


Media Kit 2021

Cruise Adviser magazine

Cruise Adviser is the leading cruise publication for the travel trade. Uniquely aimed at front-line travel agents, two thirds of readers say the magazine has helped them make a sale.

The multi-award-winning magazine covers the entire cruise industry, from the smallest ships to the largest, expedition vessels to ultra-luxury yachts, in an unbiased and informative way. Each issue contains all the latest cruise news, including ship launches, fam trips, incentives and new hires, with features written by the best travel writers in the country. Designed in a clean, elegant style, and packed with intelligent, thought-provoking journalism, Cruise Adviser is a trade publication with the ethos of a consumer magazine. Cruise Adviser covers cruise lines that it deems relevant and newsworthy, regardless of whether or not they advertise. It is the only trade magazine to include a comprehensive and free directory section.

In November 2020, Cruise Adviser will relaunch in a new interactive, digital-only format. You can see a prototype of the new-look magazine here and read more about our reasons for going digital only here.

Cruise Adviser is published 12 times a year on the second Wednesday of the month.

The Cruise Digest

The Cruise Digest, Cruise Adviser’s weekly newsletter that surveys the state-of-play in the cruise industry, is out each Wednesday. If you have not signed up to the receive Cruise Adviser and The Cruise Digest, please do so here.


Cruise Adviser recently launched two video series: ship tours produced in association with bloggers Ben & David and Cruise Adviser Conversations, which features interviews with leading industry people. The new format of Cruise Adviser will allow for more video content, both in editorial and promotions.

The Cruise 20 awards

In 2019, Cruise Adviser launched The Cruise 20 awards, in which readers are asked to vote for their favourite cruise lines in 20 categories, from best pizza to best agent awards. The categories are:

Best overall (Ocean)
Best overall (River)
Best kids’ club
Best spa
Best fast-food restaurant
Best steak
Best pizza
Best for vegetarians and vegans
Best wine list
Best ex-UK specialist
Best expedition line
Most environmentally friendly
Best UK-based ship
Best interior design
Best water park
Best on-ship gadget
Best crew
Best agent awards programme
Best for family
Best celebrity tie-in

The next Cruise 20 award winners will be revealed in August 2021.


In 2019, Cruise Adviser ran a series of events themed around different areas of the industry, including luxury and adventure cruise, as well as its Christmas Bash. Events planned for 2020 were cancelled due to the coronavirus pandemic, but there are plans to host virtual and in-person events in 2021.

Recognition for Cruise Adviser

Trade Feature of the Year – Travel Media Awards 2017, 2018, 2019 (winner); Trade Feature of the Year — Clia Media Awards 2017 (winner); Trade Feature of the Year — Travel Media Awards 2017 (winner); Trade Publication of the Year — Travel Media Awards 2017, 2018, 2019 (nominated); Trade Feature Writer of the Year — Travel Media Awards 2019 (nominated) (Sam Ballard); Trade Feature Writer of the Year — Travel Media Awards 2017 (nominated) (Anthony Pearce).


Cruise Adviser is created by Waterfront Publishing. See for more details.


Advertising and partnerships

Sam Ballard, director

Bryan Johnson, senior sales manger
020 3865 9338
07532 709 734

Anthony Pearce, director

Cruise Adviser
Hop Exchange,
Southwark Street,
London,  SE1 1TY

020 3865 9360


Cruise Adviser is now published 12 times a year on the second Wednesday of the month. In 2021, Cruise Adviser will publish several themed issues, each containing features concerned with a particular sector of the cruise industry, alongside all our regular news, comment and analysis from the month.

2021 schedule
January 13 (Wave special)
February 10
March 10 (River special)
April 14
May 12 (Family special)
June 9 (Luxury special)
July 14
August 11 (Cruise 20 Awards)
September 8 (Caribbean special)
October 13 (Adventure special)
November 10
December 8


As well as long-form features, each Cruise Adviser contains a series of regular features. These are:

The latest ship launches, fam trips, new hires, incentives and industry news

Suspensions list
While the coronavirus pandemic continues, we’ll publish and update our comprehensive list of suspension dates and cancellation policies

Expert opinion from cruise lines, travel agents, operators and associations

Questions put to the cruise lines, associations and operators

The latest in the Cruise Adviser Conversation series; ship tours produced in association with bloggers Ben & David; plus, any other videos from the world of cruise that catch our eye

How to Sell
Cruise expert Jane Archer’s selling tips, each month providing nine example cruises from different areas of the industry

Our comprehensive directory of cruise line trade support, updated each month


Cruise Adviser’s distribution has been built over seven years, through individual sign-ups and partnerships with traditional high street agents, such as Tui, Hays Travel, Barrhead and Trailfinders; consortia such as Advantage and Midlands Co-operative; and homeworkers such as GoCruise, Cruise118 and It is aimed at front-line travel agents – those selling the cruises., on which Cruise Adviser magazine is hosed, is visited by an average of 18,000 unique users a month. It ranks highly on Google News and, through a partnership with Widgety, appears on the intranets of every major travel agency group. Links to the magazines appear on the Clia website.

Cruise Adviser is also distributed to a database of 3,400 UK travel agents, as is the weekly Cruise Digest newsletter. Branch email addresses are usually opened by several members of staff, giving a far higher readership.

“It’s up to date with the latest news — that’s why we always read it. Then we pass news on to our clients. It’s a great tool.”

— Steve Brooks, Glenfield Travel


I think it is excellent — a great read for anyone in the cruise industry. I share the magazines with new members of staff as I feel it lets them understand and appreciate how varied cruise is.”

– Linda Cunningham, Scotland’s Cruise Centre

64% of readers say Cruise Adviser has helped them make a sale
90% of readers sell a cruise in an average month

The top 500

Cruise Adviser surveyed the top 500 of its most engaged readers. These readers are those who have most frequently communicated with the Cruise Adviser team, entered competitions and attended Cruise Adviser events.

The survey found that:
83 per cent of readers regularly complete training modules
69 per cent regularly attend industry events
86 per cent of readers are members of cruise line reward clubs – 61 per cent are members of three or more
93 per cent have sold a cruise in the last month – and 27 per cent have sold more than 11 cruises in that time
In an average month, 62 per cent sell a luxury cruise
57 per cent sell an ex-UK cruise
43 per cent sell a river cruise
29 per cent sell a family cruise
10 per cent sell an expedition cruise
14 per cent sell cruise on a small ship

Combined, these readers have sold cruises on 42 different cruise lines

Gold Club

In 2021, Cruise Adviser will launch its first members’ club – the Cruise Adviser Gold Club. Cruise Adviser Gold Members will form part of an elite group of agents who are experts in cruise.

The top four per cent of our most engaged readers, these agents will have access to exclusive Cruise Adviser events and prizes – and will also help shape the editorial direction of the magazine.

Members will sell, on average, more than 10 cruises a month, regularly complete training modules, attend industry get-togethers and fam trips, and be part of several cruise line reward schemes.

As Cruise Adviser Gold Members, these agents will experience the following benefits:

1. Entry into prize draws for vouchers and cash prizes
2. Guaranteed fam trip places on one of three possible trips each year
3. Invites to twice-a-year Cruise Adviser supper clubs
4. Invites to all Cruise Adviser events
5. Cruise Adviser Gold Member badge for use in email signatures and other marketing



Display advert


IFC display advert




Infographic advertorial


Hosted video


Video creation

Made in collaboration with our video partners. Priced on request.

Animated infographic advertorial

Created by The Studio. Priced on request.

Standalone guide

Designed, written and edited by Waterfront. See an example here. Priced on request.

Solus email


Website skyscraper

£275 per week

Website banner

£300 per week

Newsletter banner


The Studio

Waterfront is the award-winning publisher behind ABTA Magazine and Cruise Adviser, but is increasingly known for its in-house creative agency, The Studio, which offers copywriting, proofreading, video and design solutions.

As long-time publishers in the travel industry, Waterfront has worked with a number of clients in the sector – from tourist boards to operators, travel agents to cruise lines – writing and proofreading brochure copy, designing adverts, handling print relationships, creating magazines and more.

Whether you are working on a digital relaunch, a new marketing campaign or just need some copy turning around quickly, The Studio is here to help. Plus, with our Studio Promise, we’ll match any quote on price and beat it on turn-around time.

For more, please email



“Over the past year we have been using Waterfront Publishing’s design agency and are continuing to do so throughout 2020. We really like the approach and style of the designs and having outsourced designers helps our in-house team to focus on other key messages – it’s reassuring to know we can brief the team and the end result will be delivered with enthusiasm, care and creativity to suit the brief”
– Cerys Stainton, marketing manager, Saga Tours and Cruises
“Their creativity and understanding of the travel industry has been fundamental to ensuring they deliver a professional piece, whilst keeping all stakeholders happy. I would definitely work with them again in the future.”
– Danielle de Nervaux, marketing campaign & PR manager, Advantage Travel PartnershipSee more here.

Cruise Adviser is created by Waterfront Publishing, an award-winning independent magazine publisher based in central London. Waterfront creates print, mobile and online media and provides editorial, design, proofreading and marketing. It is a member of the Professional Publishers Association (PPA) and a partner of ABTA.

As well as its flagship title Cruise Adviser, Waterfront also produces ABTA Magazine on behalf of ABTA, the Travel Association. The magazine forms the centrepiece of a range of ABTA publications including a series of ABTA Magazine destination and trend supplements; ABTA Golf and the ABTA Country Guides. In October 2019, ABTA Magazine won Trade Publication of the Year at the Travel Media Awards.

Waterfront offers contract publishing services and has produced magazines for TravelzooEmerald Waterways, the Cruise Lines International Association, UK and Ireland (Clia); Cruise & Maritime VoyagesThe Travel VillageJV Pastor Groupe and Advantage Travel Partnership.

See for more details.


Bryan Johnson, senior sales manger
020 3865 9338
075 3270 9734

Editorial and partnerships
Sam Ballard, director

Anthony Pearce, director

Waterfront Publishing
Hop Exchange,
Southwark Street,
London,  SE1 1TY

020 3865 9360