March 2021


March 2021

Promotion: Fred Olsen Cruise Lines

Fred Olsen Cruise Lines is renowned for offering enriching and immersive itineraries, and this week it is unveiling a brand new programme of cruising for 2022 and beyond. The launch of the new schedule is always a cause of celebration for cruise lovers, but this year it feels even more so, as people dream of their holidays for the next year and what they will look like.

The programme includes closer to home excursions around the British Isles and shorter, five-night breaks for those wanting to dip their toe back into the travelling world. Of course, there are also many sailings for those looking to venture further afield and explore our wonderful world once again, including an 80-day circumnavigation for the real adventurers.

Cruises closer to home
A big part of travel for 2022 will be making the most of our beautiful British Isles, and Fred. Olsen is celebrating the very best of landscapes, coastlines and landmarks that can best be enjoyed from the water. In addition, each cruise has been handcrafted to showcase some wonderful scenic cruising as well, which is considered just as important as the destinations themselves.

On northerly sailings, witness the towering columns of Fingal’s Cave and Duart Castle. Visit Skara Brae, the home to Neolithic structures pre-dating Egypt’s pyramid’s, in calls to Kirkwall, and be on the lookout for puffins, ponies and fulmars in Lerwick. Or venture south to delight in views of the Fal Estuary and the Lizard Peninsula; explore the famous Eden Project and 16-th Century Pendennis Castle in sailings to Devon and Cornwall, and walk the Isles of Scilly’s magnificent sandy beaches.

Shorter discoveries
For those looking to set sail on a shorter cruise, there are plenty on offer, each with the opportunity to experience all that is great about cruising, from time ashore to sea days packed with entertainment on board, and scenic cruising aplenty.

Of course, the smaller-size of Fred. Olsen’s ships really come into their own in the Norwegian fjords, and the northerly departure ports of Newcastle and Rosyth in Edinburgh are ideally placed to showcase them at their best in just five nights. Aboard these small ships you will sail size-restricted waters, away from the well-sailed route, right into the heart of the fjordlands.

But the shorter escapes are not just bound to Norway, with sailings to Belgium, France, Denmark and Spain available in six nights or less right across the fleet.

Reconnect with the world
Those looking to venture further afield can revel in the autumnal beauty of America and Canada, with Balmoral to depart on a 34-night adventure in September 2023. Explorations of the Adriatic’s many treasures await on a 27-night sailing aboard Braemar next October, with opportunities to walk inside the walled cities of Split and Dubrovnik in Croatia and witness many natural and manmade marvels, from the Skradinski Buk Waterfall to the canals of Venice and Chioggia.

Or for a truly remote sailing, join Balmoral for a 15-night journey to Spitsbergen in June 2022 to sail along Norway’s west coast, past glaciers and rugged mountains and into narrow fjords on a cruise specially timed to take in the eerie Midnight Sun.

Around the World in 80 Days
For the true adventurers, there is the opportunity to follow in the footsteps of Phileas Fogg, with new ship Borealis to set sail on an ‘Around the World in 80 Days’ adventure in February 2023, with departures from Southampton or Liverpool. The cruise, timed to coincide with the 150th anniversary of the novel, will call into many of the ports visited by Fogg, including Mumbai, Hong Kong, Shanghai and San Francisco. But there will also be opportunities for tales of new adventures to be made, with a visit into Safaga coinciding with the 100-year anniversary of the discovery of Tutankhamen; chances to explore the bustling metropolises of Singapore and San Diego; opportunities to visit the Taj Mahal and calls into Japan timed specially to capture the beautiful cherry blossom in bloom. It will also include a maiden call into Hakata, Japan.

New ports
Fred Olsen prides itself in adding more and more destinations to its programme every year, and 2022/23 is certainly no exception. Borealis’ ‘Rugged and Rural Canada’ sailing in August 2022 will call into Louisberg for the first time; with maiden sailings to Bandol in France, Neum in Bosnia and Herzegovina, Progreso in Mexico, Liepiaja in Latvia and Kalvåg and Lyngdal in Norway also on offer.

Even more regional departure ports
With the addition of Tilbury and Belfast, following on from the introduction of Portsmouth this year, there will be even more departure ports to choose from for 2022 and 2023. It means sailings will be available from eight UK ports, with Newcastle, Liverpool, Rosyth in Edinburgh, Southampton and Dover also on the cards. These new additions mean guests are always within a few hours reach of a port, meaning they never have far to travel to their next Fred. Olsen holiday.

New ships
This will be the first full season to be sailed with new arrivals Bolette and Borealis among the fleet. The new ships, purchased by Fred. Olsen in July 2020, bring a number of new and exciting facilities, including an all-weather pool with a retractable roof; grand, two-tier theatres; culinary demonstration theatres and wine tasting venues; additional dining venues and more space throughout the ships, meaning more space per guest while on board.

Fred Olsen Cruise Lines’ Oceans members will have a sneak peak of its 2022/23 programme from 10th March 2021, ahead of its general release on 15th March.

Plus, those who book one of the new cruises will be able to enjoy a choice between a free all inclusive drinks package or credit to spend on board.

For added reassurance, Fred. Olsen has evolved its Plain Sailing Guarantee, giving flexibility to transfer any deposits paid to another cruise at any time before the final payment is made.

For more information, visit  




Emerald Cruises’ 2022 European Collection

City stays, rare horticultural activities and mini-break itineraries on offer

From a once-in-a-decade chance to explore Amsterdam’s magnificent Floriade Horticulture Expo to sailings through some of Europe’s breathtaking countryside, Emerald Cruises’ 2022 river programme offers the ideal itineraries for those looking ahead and planning their dream holiday.

Its new 2022 European River Cruise brochure now available to download from TradeGate, highlighting all that’s new for 2022, such as an extended city stay to Amsterdam on a range of Rhine itineraries and the chance to now book five-day Christmas market cruises on the Rhine, Danube and Rhône rivers.

[What’s more, book a 2022 river cruise through Europe before 28 February 2021 and you customers can enjoy generous *savings of up to £1,200 per couple and a free **Premium Drinks Package, entitling guests to unlimited on board drinks. Plus when booking a balcony suite and choosing to pay the holiday balance in full 12 months before departure, guests can save an extra 10 per cent with its Super Earlybird limited-time offer. To provide additional peace of mind when booking, Emerald Cruises is offering a Complimentary Deposit Protection Plan valued at £100, plus the reassurance of a Flexible Booking Policy] — is there a new offer than can go here? Issue publishes on March 10

Extend your cruise with a selection of city stays
For those who want to explore independently and immerse themselves further within incredible European cities, Emerald Cruises city stays are an ideal choice to add onto an itinerary. Including two-night stays in Berlin, Prague, Paris, Madrid, and now new to 2022, Amsterdam.

On a selection of itineraries on the Rhine, extend the trip with two-nights in a centrally located hotel in the heart of Amsterdam, just a short walk away from its artistic heritage, picturesque canals, and modern art museums. Guests will enjoy breakfast daily and transfers to and from the airport. Book the 13-day Jewels of the Rhine with Amsterdam itinerary from £2,345 per person (departing October 23 2022) on the Emerald Dawn Star-Ship saving £1,200 per couple, or take advantage of an extra 10 per cent Super Earlybird saving and stay in a balcony suite from £2,775 per person.

Visit the once in a decade Floriade Horticulture Expo
Emerald Cruises DiscoverMORE^ optional excursions enable guests to see and do even more on their trip and present opportunities to feel closer to the destination’s history and culture. In 2022, guests will have the chance to visit the Floriade Horticulture Expo, which takes place every 10 years between April and October. It’s set in an extraordinary park in Amsterdam where the Dutch horticulture industry presents its latest trends and developments to the rest of the world, making it an ideal destination for garden and horticulture lovers.

Guests can experience the 40 inspiring country presentations, a spectacular greenhouse complex, a cable car over the Floriade park, pavilions with sustainable innovations and a vibrant arts and culture programme. To experience the once in a decade Floriade Horticulture Expo, book the 10-Day Springtime Delights river cruise from £2,445 per person (departing 11 April 2022) on the Emerald Luna Star-Ship, saving £1,200 per couple, or take advantage of an extra 10 per cent Super Earlybird saving and stay in a balcony suite from £3,015 per person.

Five-day Christmas market cruises
Emerald Cruises has increased its portfolio of Christmas market river cruises in 2022 to now offer five-day cruises for those looking for a short Christmas-time getaway. Including itineraries on the Danube, Rhine and even the Rhône. On the five-day Christmas in Southern France river cruise, journey from Avignon and enjoy the many festive celebrations that take place in the city, such as carol singing, parades and folk dances. In Tarascon visit a traditional olive mill and explore the twinkling Christmas markets of Arles. This mini itinerary takes guests on a festive journey through medieval southern France, whilst feasting on traditional fayre and witness Christmas in true Provincial style. Prices start from £1,595 (departing 14 December 2022) on the Emerald Liberté Star-Ship, saving £1,200 per couple, or take advantage of an extra 10 per cent Super Earlybird saving and stay in a balcony suite from £1,714 per person.

All prices include return flights or the option to travel via Eurostar and rail, transfers, the cruises as stated above, all tipping and gratuities, and all on board meals, as well as included excursions and experiences with knowledgeable local guides.

To provide guests with maximum flexibility, all bookings are covered within Emerald Cruises flexible Booking Policy meaning guests can change their booking up to 60 days prior to departure without any fees****. Emerald Cruises dedicated Health & Safety Steering Committee oversees all health and safety policies, going above and beyond to ensure all guests’ wellbeing and safety is taken care of to the highest standard. For more information, please visit Emerald Cruises Cruise with Confidence policy.

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About Emerald Cruises
Emerald Cruises ( river cruising – the multi-award-winning riving cruising company, operates nine Star-Ships, eight sailing in Europe and one sailing in Southeast Asia. It also hosts two chartered river ships in Russia and Egypt. Emerald Cruises luxury yacht cruising hosting guests on the Adriatic Sea, the Red Sea and along the Mediterranean on board Emerald Azzurra.







10 tips for selling river

  1. Rupert Thomson is MD of river cruise specialist Light Blue Travel, UK representative for the American Queen Steamboat Company, Victory Cruise Lines and nicko cruises. Here, he’s compiled the top ten tips for selling river cruise.

  1. Cruise customers will be desperate to get back on the water but there may be some nervousness to board the big ocean ships, suggest river cruise as an option to ease back into life onboard. Smaller vessels, less people, social distancing easier to control and very strict health and safety protocols plus you’re never far from land!
  2. A customer wanting to maximise their first holiday after lockdown? River cruising offers the chance to visit a different place every day and even several countries in one trip, without the hassle of transfers and you only have to unpack once. Suggest river cruising to customers who say they are put off by mass ocean cruising and want something more personalised, where the staff will call them by name and remember what they like to drink.
  3. Most river cruises dock in the historic centres of the port of call so it’s possible to step straight off the boat and walk into town – no hanging around for coaches or even having to use tenders to get off ocean ships at some destinations. River boats are also usually easier for those who are unsteady on their feet to manage too.
  4. Most river cruises include excursions at each port; if your customer likes to know that everything is paid for check all-inclusive deals really include everything – all drinks, gratuities, wifi, port fees as well as fine dining – it’s becoming increasingly the norm
  5. If you’ve got a repeat cruise customer, who’s ‘done’ European river cruising, why not suggest a US river cruise? In terms of safety, they are rolling out the vaccine programme in the US at a similar % rate as UK. It is very different – historically, culturally, dining and of course it’s always English language.  The Lower Mississippi is the most popular with first time US cruisers and it’s a joy to package with other US attractions either end.   It’s higher value so great commission to be made too!
  6. Agents who know their product tend to earn more commission as they know how to upsell – one agent started off with an enquiry for an 8-day Lower Mississippi cruise and ended up selling the Mighty Mississippi – an epic 23-day cruise (now also available with a 16-day option) sailing from New Orleans to Minneapolis – the sale was worth £29,000!
  7. In order to know the product, sign up to all the river cruise training sessions offered by the operators. Light Blue Travel is about to launch its 2021 / 22 accredited training modules with multiple choice questions, pre-recorded webinars, video onboard tours and much more. And when we can travel again keep asking about fam trips – they will restart!
  8. To make up for missing a year 2021/22 is tipped for booking the BIG holiday – be sure to offer upgraded options, as an alternative to the standard cabins and economy flights – there are bound to be great upgrade deals.
  9. Younger customers? Don’t discount cruising, the demographic is getting younger, thanks to programmes like ‘Cruising with Jane McDonald’.  River cruising has a laid-back but sophisticated vibe.
  10. And the final selling tip – when confronted by a customer who dismisses ocean cruising because they get seasick, tell them there’s no sea sickness on rivers!