The promotion will include webinars and immersive videos to help agents sell ‘The Great Land’ as a destination
Holland America Line is to run a ‘We Are Alaska’ month in a bid to help increase trade awareness around the destination.
The month will include webinars and immersive videos led by the Holland America business development team.
Lynn Narraway, Holland America Line’s managing director UK & Ireland, said: “Alaska is all about wide open spaces, spectacular scenery and rare wildlife, and we know it’s the sort of destination that travellers will long to visit in 2021 and 2022, whether they take an Inside Passage cruise to venture further inland to Denali National Park or Canada’s Yukon Territory – an exclusive to Holland America Line. HAL has been showing travellers this beautiful region for over 70 years, nobody knows Alaska better than we do, therefore the key objectives of ‘We Are Alaska’ month are for us to for share HAL’s own extensive experience with agent partners.
“At a time when most of us are working from home, this is the ideal opportunity for travel professionals to become Alaska experts themselves by joining our webinars, taking our HAL Academy Alaska specialist course, experiencing ‘The Great Land’ through beautiful video and noting our own expert tips and fun facts. We want to share our Alaska story, so that travel partners (and their clients) can discover the three best ways to get to know Alaska with Holland America Line – ‘By Land, By Sea, By Experts’.”
Wendy Lahmich, HAL’s director of sales UK & Ireland, added: “We want to give our travel partners more confidence to sell Alaska as a destination, therefore to help them on their journey we are offering an extra two per cent bonus commission on any HAL 2021 Alaska cruise or Land & Sea Journey booked until December 31, 2020. For instance, on an 18-night holiday for two that includes a seven-night Alaska cruise, three nights in a Wilderness Lodge at Denali National Park and a tour of the stunning Yukon territory, that could mean an extra bonus of more than £200.”
Monique Ponfoort, the new CEO at Aurora Expeditions, on why people will want to get away from it all, post-pandemic
While a lot of things in the world may feel quite uncertain at the moment, the one thing I am certain of is that the desire to travel is strong, and the more remote and nature-based the trip, the better.
Since I joined Aurora Expeditions last month, I have witnessed first-hand the strong inclination from our guests who want to reconnect with the natural world through small ship expedition voyages. We have seen very strong pre-registration numbers for 2022 voyages which makes me incredibly optimistic for the future of the industry.
Based on recent research, we are expecting to see more and more people coming to us to book a once-a-year incredible trip and move away from booking several smaller holidays. Expedition voyaging is known for being an extremely unique experience; you never know exactly what you may see in these wild parts of the world, and we expect that the growing desire for more remote, nature and wildlife-based holidays will only continue to soar in the post-pandemic world as people look for high-quality travel in less populous destinations to engage with nature and wildlife.
The industry has been using this unexpected down time to its advantage. It is essential to move forward from this period successfully and ensure we can offer our guests and loyal trade partners the most intrepid and adventurous experiences possible. The unprecedented times we find ourselves in have given the expedition cruise industry a unique opportunity to take some time to refine and finesse product offerings. From the booking process, to onboard experiences and shore excursions, all operators will undoubtedly move forward with the highest quality product they are able to offer.
The industry is resilient, as are the passengers who partake in these types of voyages. We are all committed and focused on the wellbeing of our passengers as the main priority. Moving forward, the industry’s high standards of health and safety protocols will be, without a shadow of a doubt, some of the best in the world.
Small ship expeditions have always offered many unique benefits, including smaller passenger numbers and less crowding. Of course, travelling to remote parts of the world has always brought with it an element of risk, but this is nothing new for the industry. It is used to operating and managing medical situations in remote places and has incredibly strong processes in place, which of course need to be adapted in this new world we find ourselves in. At Aurora Expeditions, we have a fully functioning medical centre onboard including isolation rooms that are serviced by both a highly qualified ship doctor and a qualified paramedic, and all medical consultations on board are free of charge.
As part of our new health and safety protocols, all our passengers will be tested for Covid-19 before leaving their home destination, prior to embarkation and again once onboard. While I can’t speak for other operators, I am sure this will be the new norm across the cruise industry.
Like many in the industry, I can’t wait to get out and explore the wild and remote parts of the world on an expedition soon and I know that many passengers, especially those who are committed expeditioners, will be ready and waiting too. The experiences on an expedition voyage touch you personally and the emotions you feel at that moment have been known to be transformational. We are really looking forward to taking expeditioners back to explore the most extraordinary natural corners of the world, with the greatest of respect.