Cruise Adviser’s distribution has been built over seven years, through individual sign-ups and partnerships with traditional high street agents, such as Tui, Hays Travel, Barrhead and Trailfinders; consortia such as Advantage and Midlands Co-operative; and homeworkers such as GoCruise, Cruise118 and cruise.co.uk. It is aimed at front-line travel agents – those selling the cruises.
Cruise-adviser.com, on which Cruise Adviser magazine is hosed, is visited by an average of 18,000 unique users a month. It ranks highly on Google News and, through a partnership with Widgety, appears on the intranets of every major travel agency group. Links to the magazines appear on the Clia website.
Cruise Adviser is also distributed to a database of 3,400 UK travel agents, as is the weekly Cruise Digest newsletter. Branch email addresses are usually opened by several members of staff, giving a far higher readership.
— Steve Brooks, Glenfield Travel
– Linda Cunningham, Scotland’s Cruise Centre
Cruise Adviser surveyed the top 500 of its most engaged readers. These readers are those who have most frequently communicated with the Cruise Adviser team, entered competitions and attended Cruise Adviser events.
The survey found that:
83 per cent of readers regularly complete training modules
69 per cent regularly attend industry events
86 per cent of readers are members of cruise line reward clubs – 61 per cent are members of three or more
93 per cent have sold a cruise in the last month – and 27 per cent have sold more than 11 cruises in that time
In an average month, 62 per cent sell a luxury cruise
57 per cent sell an ex-UK cruise
43 per cent sell a river cruise
29 per cent sell a family cruise
10 per cent sell an expedition cruise
14 per cent sell cruise on a small ship
Combined, these readers have sold cruises on 42 different cruise lines
In 2021, Cruise Adviser will launch its first members’ club – the Cruise Adviser Gold Club. Cruise Adviser Gold Members will form part of an elite group of agents who are experts in cruise.
The top four per cent of our most engaged readers, these agents will have access to exclusive Cruise Adviser events and prizes – and will also help shape the editorial direction of the magazine.
Members will sell, on average, more than 10 cruises a month, regularly complete training modules, attend industry get-togethers and fam trips, and be part of several cruise line reward schemes.
As Cruise Adviser Gold Members, these agents will experience the following benefits:
1. Entry into prize draws for vouchers and cash prizes
2. Guaranteed fam trip places on one of three possible trips each year
3. Invites to twice-a-year Cruise Adviser supper clubs
4. Invites to all Cruise Adviser events
5. Cruise Adviser Gold Member badge for use in email signatures and other marketing