Wave

Wave

Each issue, cruise expert Jane Archer shares her tips on selling a specific area of cruise. This time, she looks at Wave


Wave might be very different this year, coming as it does while the world is still learning to live with Covid and cruise ships are not sailing, but that’s why it’s all the more important for agents to get behind it. The deals that cruise lines unleash this time of year are always a valuable tool for kick-starting sales after the festive season, but this year there are months and months of pent-up demand from hundreds of thousands of avid cruisers for sellers to tap into. The Centre for Business and Economic Research estimates some £197 billion has built up in savings while the world has been on hold, and with interest rates close to zero and people desperate for a foreign holiday, agents who get on board with selling cruise are in for a bumper year. We’ve picked out some of the best deals in the Western and Eastern Mediterranean on big and small ships, and on the river Rhine in Germany.